vzSense

From the category archives:

Business

For Love or Money

February 14, 2009

EDIT: I’d like to introduce our readers to Rashmi Vaswani. Rashmi is a real-live successful entrepreneur. Rashmi founded and heads Rage Chocolatier, which produces some of the finest quality home made chocoloates at their “choclotory”. Rage has been nominated as one of the hottest startups of the year by the TATA-NEN hottest startups award. Her [...]

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New Venture: The Factors of Success

February 13, 2009

In my previous post, “What does Success mean to you?” we discussed the meaning of a successful venture (is one that meets the goals of its stakeholders).
Although, every venture is different, a set of common factors lie behind every successful business: (Wickham, P.A.  (2004) Strategic Entrepreneurship. FT Prentice Hall)
1.    Venture Exploits a Significant Opportunity
The opportunity [...]

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What does ‘Success’ mean to you?

February 10, 2009

Does success simply mean money to you? Or does it have a broader social significance?
The goal of any entrepreneur is to be successful. The possibility of success is what drives us forward and it is a measure of our achievement. It is a difficult concept to define because it is complex. It may be measured [...]

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What’s Luck got to do with it?

February 9, 2009

The ‘it‘ referred to above is business. I keep hearing about the role luck has to play in a (successful) business, but this is debatable. Some people believe that the harder you work at making your business successful, the luckier you get. One of my lecturers in college use to often say, “in business you [...]

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The Dynamics of a Contract

February 8, 2009

Did you know that you probably make hundreds of contracts every year when doing everyday things like shopping, getting your haircut, or having your mobile repaired?

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What is an IPO?

February 8, 2009

The Initial Public Offering or IPO holds the distinction as one of the few terms that has made the transition from the world of investment banking to the common man’s vocabulary.
An IPO is the first offering of a company’s shares (also known as stock or equity) to the general public. Most companies are structured in [...]

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The Business of Bollywood: Life after the Box Office

February 8, 2009

In my last post on the Business of Bollywood, I explained the waterfall (the progress of money through a series of parties) of Box Office revenues of a film and how, of the vast amounts claimed by films, only a small fraction trickles down to the producers.
The Box Office, however, is only one of the [...]

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Spotting the Right Opportunity

February 6, 2009

“In the middle of every difficulty lies opportunity.” Albert Einstein
One of the most popular words in the business dictionary is opportunity. We are always searching for or waiting for or wanting the right opportunity.
An opportunity is not an illusion. It is the chance to do something in a way which is both different [...]

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Who will finance your ‘Great Idea’?

February 4, 2009

In my previous post, “Business Plan: The Core of Entrepreneurship” I wrote about how you should start making a business plan to sell any business idea that you have. And if you’re selling, somebody will have to buy it or in other words finance it.
Getting a new venture financed can prove to be quite a [...]

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Airtel’s Unique Business Model

February 4, 2009

Bharti Airtel Limited (the holding company for the Airtel brand and service) is one of India’s 5 largest companies by market value (the actual rank goes up and down a bit everyday depending on the stock price). Airtel is also a relatively new company (started in the mid-nineties in its current avatar). It was also [...]

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Business Plan: The Core of Entrepreneurship

February 3, 2009

Eureka! You’ve got this great business idea. The next iPod or whatever and it’s going to be bigger and better, you are going to be rich and famous…OK! STOP dreaming! And start working on the first thing that you’ll need to sell this ‘great idea’ - THE BUSINESS PLAN!
This one is a logical follow up [...]

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The Business of Medical Tourism

February 2, 2009

Medical tourism (also called medical travel, health tourism or global health care) is a term initially coined by travel agencies and the mass media to describe the rapidly growing practice of traveling across international borders to obtain health care.
A Deloitte study forecasts that the number of people turning to “medical tourism” will increase from 750,000 [...]

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